Why is speaking to employees during a crisis so difficult? When a company is mired in controversy, it needs every friend it can get. Employees are likely to be supportive in these situations, but companies seldom do much to engage them. Chief executives offer up a variety of objections. Here are the five most common […]
Being a pioneer is tough and risky. It takes courage, skill and more than a little luck. And for every Lewis and Clark there are dozens who meet less glorious ends. That’s the lesson for Netflix, whose attempt to be a pioneer in the use of social media has run afoul of the Securities and […]
Here are some quick observations on social media compliance issues for financial services firms, following a workshop I attended yesterday at BDI. There were great insights and lively discussions. First, adoption of social media by financial services firms is still in its early stages, but it’s growing. Since FINRA issued regulatory guidance in January 2010, […]