15
Feb
2013
Elon Musk Might be a PR Genius
Categories: Climate Change, Crisis, Marketing Strategy
In a week full of high-profile brawling, the fight between Elon Musk of Tesla Motors and the New York Times has captured a lot of attention.
It’s got it all – visionary CEO, upstart company, allegations of media bias, a trove of highly detailed data and a passionate audience. As the saga continues to rage, Musk looks like he might have overstated his case against the Times, but it’s still early to draw conclusions. Even if Musk is not the wounded hero he presents himself to be, th...
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