Good Companies, Bad Advertising
Here’s a new investment strategy: sell shares of any company that trots out new advertisements that reek of self-importance. Morgan Stanley and Apple – which both have new campaigns running now – would top the list.
AIG and the Perils of Advertising
Poor AIG. It was just starting to get its mojo back, launching a new ad campaign to thank taxpayers for rescuing the firm in the darkest days of the financial crisis. Then came the awkward news that it might sue taxpayers for driving too hard a bargain. Now the ad campaign seems dishonest and AIG […]