Attacking is Still a Good Media Strategy
President Trump’s attacking style of communications propelled him into office but lately has become less effective. Can organizations use an attack-based media strategy or is it now discredited?
President Trump’s attacking style of communications propelled him into office but lately has become less effective. Can organizations use an attack-based media strategy or is it now discredited?
I was catching up on holiday reading and came across this excellent New York Times piece on Ernest Shackleton written by Harvard Business School professor Nancy Koehn. Shackleton’s ambitious journey to reach the South Pole ended in failure but became a triumph of leadership, courage and determination as he brought his entire crew safely home […]