More Bank Advertising Nonsense
There’s a fresh example of brand advertising by a big bank that is little more than self-congratulatory nonsense. This time it’s Caixa, the top savings bank in Spain.
Banco Santander’s Branding Boast
I like advertising. I think it’s an important part of an integrated communication strategy. But a little-noticed ad from Santander, the Spanish banking group, is a gem of absurdity.