Advertising | Mahony Partners

Defending Goldman Sachs: The 5 reasons its PR has triumphed under Lucas van Praag

Lucas van Praag, the longtime communications chief at Goldman Sachs, is stepping down. To those of us in the PR trade, this news yesterday was much more significant than Facebook’s IPO filing and the legion of twentysomething millionaires it will spawn. Van Praag has done a brilliant job of defending Goldman and handling the outsized […]

Credit Suisse campaign gets it right

Advertising , Financial Services

In a vast sea of sameness, Credit Suisse unveiled a distinctive global advertising campaign last month. It’s a good campaign and a good message. The financial crisis and the vilification of banks have made big-splash branding campaigns a rarity among financial firms. Most have scuttled advertising entirely or narrowed it to focus mainly on products. […]