I recently heard a senior marketing executive at a top global investment firm discuss their highly successful brand-advertising campaign.  (He addressed a group of about 300 people, but I’ve kept him anonymous as I didn’t have permission to attribute his remarks.) His lessons are noteworthy, and so is the campaign, which has been very visible […]

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Lately I’ve been thinking a lot about risk and corporate cultures.  Some cultures produce disasters, like the massive, concealed trading loss at UBS – the most recent in a long streak of debacles for the bank.  Other environments, however, seem consistently to produce good things – valued products and great experiences.  Apple of course comes […]

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Today’s New York Times spotlights the rich payouts to failed CEOs, drawing special attention to three CEOs who recently were fired: Carol Bartz of Yahoo, Léo Apotheker of HP and Bob Kelly of Bank of New York Mellon. (See my earlier posts on how these departures were communicated.) While it may spark outrage, these payouts […]

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In London, the Observer newspaper recently published an interview with Sting, in which he discusses his life and music, and I’m recommending it and a companion video as this week’s Friday Risk Reading. The parallels between Sting’s childhood and early career and that of Keith Richards (who is My Business Guru) are pretty striking.  Sting […]

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