It wasn’t exactly a surprise to see the merger between Omncom and Publicics collapse. We had our doubts when the deal was announced last year. Still, there are some clear winners and losers. Here’s our list.
I like advertising. I think it’s an important part of an integrated communication strategy. But a little-noticed ad from Santander, the Spanish banking group, is a gem of absurdity.
Did you miss the news about the lawsuit against Anheuser-Bush that claims the beer giant is watering its brews? I did. That is, until I saw the full-page ad in Sunday’s New York Times. It shows how advertising can turn a small problem into a bigger one.
The bull – the iconic image long associated with Merrill Lynch – reappeared in advertisements for the firm over the past week. It is a widely recognized symbol associated with values that hold appeal in troubled times – growth, strength, optimism.
In a vast sea of sameness, Credit Suisse unveiled a distinctive global advertising campaign last month. It’s a good campaign and a good message. The financial crisis and the vilification of banks have made big-splash branding campaigns a rarity among financial firms. Most have scuttled advertising entirely or narrowed it to focus mainly on products. […]
The new ad campaign unveiled this week by Bank of America faces an uphill battle to restore the bank’s battered reputation. Advertising alone can’t do the job, really. For the message to stick, it will take a coordinated effort across many communication channels (see a related post here). More important, a lasting improvement in the […]
I recently heard a senior marketing executive at a top global investment firm discuss their highly successful brand-advertising campaign. (He addressed a group of about 300 people, but I’ve kept him anonymous as I didn’t have permission to attribute his remarks.) His lessons are noteworthy, and so is the campaign, which has been very visible […]